Media Literacy at Riverbend:

Links to Media Literacy Sites

Listed below are links to some great Media Literacy sites. The highlighted sites are a great place to begin. Ideas presented in these sites do not necessarily reflect the views of the Juneau School District, Riverbend Elementary School, the Riverbend Media Literacy program or its staff, but are provided as a resource and springboard for discussion.

About Face About-Face is a media literacy organization focused on the impact mass media has on the physical, mental and emotional well being of women and girls. Through practical and activist methods we challenge our culture's overemphasis on physical appearance. By encouraging critical thinking about the media, and personal empowerment, About-Face works to engender positive body-esteem in girls and women of all ages, sizes, races and backgrounds. About-Face provides a place where all women count, from the tiniest among us to the very largest.
Adbusters Media Foundation We are a global network of artists, writers, students, educators and entrepreneurs who want to launch the new social activist movement of the information age. Our goal is to galvanize resistance against those who would destroy the environment, pollute our minds and diminish our lives.
The Ad Critic The Ad Critic was created for those who find advertising more than just an annoyance between TV shows. Advertising is a part of every culture. With 96% of households with TV's, and only 92% with running water, it's no wonder. The Ad Critic also provides other services for advertising agencies, such as free video encoding of qualified commercials, online focus groups, and detailed statistics on viewership. Here is where you will find practically any ad you have seen on TV. At least that is the goal. And soon you will be able to tell the world what you thought of the ad. You can vote on it, comment on it, discuss the underlying innuendos, and hopefully even get your comments read by some of the leading advertising agencies in the world.
Advertising in the Schools Advertising in the Schools Amy Aidman; ERIC Digest; Many advertisers view children as a uniquely profitable three-in-one market: as buyers themselves, as influencers of their parents' purchases, and as future adult consumers. Each year, elementary school children have an estimated $15 billion of their own money, of which they spend an estimated $11 billion on such products as toys, clothes, candy,and snacks.
The Association for Media Literacy A page within the Media Literacy Online Project. AML is concerned with helping students develop an informed and critical understanding of the nature of the mass media, the techniques used by the media industry, and the impact of these techniques. Media literacy also aims to provide students with the ability to create their own media products. Founded in 1978, The Association for Media Literacy was the first comprehensive organization for media literacy teachers in Canada. While primarily Ontario-based, other provincial media literacy organizations have been established in British Columbia, Saskatchewan and Nova Scotia with AML support and guidance.
The Canadian Association for Media Education Organizations Founded in 1992, CAMEO is an association of Canadian media literacy groups from across Canada whose goal is to advocate, promote and develop media literacy in Canada.
The Center for a New American Dream A nonprofit membership-based organization that helps individuals and institutions challenge the "more is better" definition of the American Dream. "Tips for Parenting in a Commercial Culture" is a guide for parents who want practical tips for helping children resist advertising, toy fads, and excessive stuff, and is part of the Kidste and Commercialism campaign, which offersrecommendations for helping children deconstruct advertising, resist peer pressure, and rediscover non-commercial forms of recreation.
Center for Media and Public Affairs A nonprofit media research and watchdog organization and a trusted and well-respected source for non-partisan media criticism.Site features include Political Newswatch, Economic Studies, Science & Health, Factoids, TV Studies, and more.
Center for Media Literacy The Center for Media Literacy is dedicated to a new vision of literacy for the 21st century: theability to communicate competently in all media forms, print and electronic, as well as to access,understand, analyze and evaluate the powerful images, words and sounds that make up ourcontemporary mass media culture. Our mission is to bring media literacy education to every child, every school and every home in North America.
The Center for the Analysis of Commercialism in Education The Center for the Analysis of Commercialism in Education (CACE) conducts research, disseminates information, and helps facilitate a dialogue between the education community, policy makers, and the public at large about commercial activities in the schools. CACE is the only national academic research center dedicated to this topic.
Center For Research On The Influences of Telvision On Children. CRITC, the Center for Research on the Influences of Television on Children, was founded in 1976 by John C. Wright and Aletha C. Huston at the University of Kansas to study the impact of various kinds of television viewing on children's behavior and development. In 1996 it moved with its founders to the Division of Child Development and Family Relationships in the Department of Human Ecology at the University of Texas at Austin. Grounded in developmental psychology and communication research, it has conducted laboratory studies of how children decode the medium of television; how they understand its forms and formats, as well as its content. Visual attention to experimental TV segments, and recall of their messages is one common focus of such studies.
Children Now Children Now "uses research and mass communications to make the well-being of children a top priority across the nation." Their Children & the Media Program works to improve the quality of news and entertainment media both for children and about children's issues, through media industry outreach, independent research, and public policy development. They have an outstanding collection of reports and fact sheets, including "Reflections of Girls in the Media," "Children's Perceptions of Race & Class in the Media," "Sex, Kids and The Family Hour" plusmany more.
Children's Express, (Indianapolis, Indiana) News stories written by youth, on youth issues. Includes strategies for classroom teachers to use stories from this site as a part of media literacy education.
Citizens for Media Literacy Citizens for Media Literacy is a non-profit, public-interest organization linking media literacy with the concepts and practices of citizenship. CML; promotes citizens' responsibility for free speech rights; provides assistance to citizen activists and journalists on issues related to the Freedom of Information Act and Open Records laws; publishes media analysis and criticism; promotes public access to the media environment, especially via cable TV and the Internet. Includes a great comic book about Channel One.
The Coalition for Quality Children's Media (CQCM), a national not-for-profit organization, is a voluntary collaboration between the media industry, educators and child advocacy organizations. CQCM's mission is to enhance children's viewing experiences by making quality children's media more visible and more readily available. Their KIDS FIRST!® program evaluates and rates children's media: videos, CD-ROMs and television.
Consumers Union Marketing To Kids: Captive Kids. In 1990 the editors of ZILLIONS commissioned Selling America's Kids: Commercial Pressures on Kids of the 90's.Prepared by Consumers Union's Education Services Department, it surveyed trends in marketing to kids and pointed to problems that should be addressed by parents, schools, and the government. One area of greatest concern was the increasing trend of marketers to place their messages in schools. This follow-up report looks at the growing stream of commercial messages reaching today's kids at school.
Educational Technology Publications A complete list of books now in print from Educational Technology Publications, linked to Amazon.com. Includes out-of-print media literacy materials.
Educational Video Center The Educational Video Center (EVC) is a community-based media organization that teaches documentary video production and media analysis to youth, educators and community organizers. Since 1984, EVC has been a leader in the field of media education by bringing video technologies into schools and student learning into the community.
Electronic Snow: TV In Our Time Electric Snow is a student-created site geared toward students ages 12 to 18. We hope that, after visiting the site, students will be more aware of themselves and the way they are influenced by television. ThinkQuest 1998.
In The Mix Your issues. Your interests. Your favorite celebs. In the Mix, the national award-winning TV series for teens and by teens, brings you all of it...and gets everyone alking. We're on-air every week on PBS. Check us out!
The Jesuit Communication Project - Toronto Channel One network's website for teachers. The site provides daily lesson plans for breaking news stories, media literacy materials, and other free multimedia resources for teachers. Their Media Mastery Series is a a set of curriculum materials that strengthens students' critical thinking and communication skills through the teaching of news and advertising.
Just Think Foundation The Just Think Foundation works with students, teachers, parents and the entertainment industry to promote literacy for the 21st century. (San Francisco Bay area).
The Kill Your TV Website According to it's creator, Daniel J. Hardebeck., "This website is dedicated to exposing television for what it is: An addictive device which keeps the lower classes subdued; a perpetuator of violence and materialism; and a silent destroyer of intellectualism."
The Kill Your TV Homepage Another site with lots of links to sites describing the dangers of television.
Listen Up Youth media producers unite on a student showcase website produced by The Merrow Report, an occasional series on PBS TV and radio stations.
Marshall McLuhan and Our Media Site looks briefly at Marshal McLuhan's theories, list his books, includes audio quotes, some lectures and interviews.
Marshall McLuhan Center Marshall McLuhan is a central figure in the teaching of media literacy. His understanding of how media worked and affected culture was so prophetic, we are only understanding some of his statements today. The media, McLuhan predicted, would shrink the world and the intellectual process. Considering the number of hours we watch television, play video games, purposelessly surf the internet and the social scars left by some of he content of these media, McLuhan's voice rings hauntingly in our new millenium culture where students carry cellphones and e-mail pictures to each other.
Media Awareness Network If you are interested in media education and media issues, this site is for you! The Media Awareness Network offers practical support for media education in the home, school and community and provides Canadians and others with information and "food for thought" on our fast-evolving media culture. It's also a place where educators, parents, students and community workers can share resources and explore ways to make media a more positive force in children's lives.
The Media and Communications Site The MCS (pronounced 'mix') site is a British-based gateway to Web resources useful in the academic study of media and communication. It was established in Spring 1995 and is being developed by Dr Daniel Chandler, lecturer in Media Theory at the Department of Education in the University of Wales, Aberystwyth (UWA). This site is what is sometimes called a 'meta-index' to its topic area. A key purpose of such thematic indexes is to act as a 'first stop' in exploring what is available on a topic on the Web.
Media Education Foundation The Media Education Foundation is a nonprofit educational organization devoted to media research and the production of resources to aid educators and others in fostering analytical media literacy. Outstanding catalog of videos and related teaching materials for grades 10 and up.
Media Education Research Project The research we're doing here at CCT (Center for Children and Television / Bank Street College) on media education is formative, which means we are trying to figure out how to do it rather than evaluating what others do. We look forward to hearing thoughts from teachers, parents, and educators about their experiences with media education in schools. If you are interested or concerned with the complex issues that surround the integration of media and new technologies with a critical eye into your classroom or library, read on!
Media History Project Promoting the study of media history from petroglyphs to pixels. Includes a great technology timeline, 45,000 to present, media terms, and extensive links.
Media Literacy Clearinghouse A site at the Univesity of South Carolina. Numerous articles, backgrounds and lesson plans designed to help teachers integrate media literacy into classroom instruction.
Media Literacy is for Everybody Robert Price's (a Brooklyn consultant) personal site. Links to media literacy education, vocabulary & terminology, effects of media literacy, GIS, and more.
Media Literacy On-Line Project A comprehensive gateway to all media literacy sites on the internet. Many thanks to University of Oregon Professor Gary Ferrington who has built a fine site that is a great service to theinternational media literacy community as well as profound contribution to the media literacyfield.
Media Literacy Project Their mission is to improve the quality of K-12 education by strengthening young people's ability to ask questions about what they watch, see and read. They develop media education curriculum materials, provide innovative and high quality teacher education programs, develop parent and community outreach programs, and initiate research to help build a systematic understanding of how an expanded conceptualization of literacy can improve education.
Media Research Center Founded by L. Brent Bozell III in 1987 with the mission of bringing political balance to the nation’s news media and responsibility to the entertainment media, the Media Research Center (MRC) has grown into the nation’s largest and most respected conservative media watchdog organization. The MRC tapes over 150 hours a week of news and entertainment shows aired on the broadcast networks and cable news channels. With over 160,000 hours on more than 25,000 videotapes, the MRC is the only organization with a complete tape library of network news and entertainment shows back to the late 1980s. Every day teams of MRC analysts enter data from all these stories and shows into a customized computer database, identifying bias in the process. Analysts also comb daily through the nation's most influential newspapers and news magazines.
Media Watch MediaWatch is a national, not for profit feminist organization working to eliminate sexism in the media. We seek to transform the media environment from one in which women are either invisible or stereotyped, to one in which women are realistically portrayed and equitably represented in all our physical, economic, racial and cultural diversity. Includes media literacy tools for educators.
National Council of Teachers of English 1997 Resolution of the NCTE (On Media Literacy as High School English Courses). Council also sponsors the Assembly on Media Arts (AMA)
National Institute for Consumer Education: Advertising and Young Consumers Resource List The National Institute for Consumer Education is an outreach program of the Academic Affairs -Extended Programs at Eastern Michigan University. It provides the following services: conducts courses, workshops, seminars and conferences publishes educational materials including teaching guides, newsletters and resource lists maintains a clearinghouse of videos, teaching guides, software, pamphlets and books provides consultant services to organizations, agencies, and corporations regarding educational programs and materials. serves as a catalyst for public policy support of consumer, economic, and personal finance education.
The National Institute on Media and the Family "A non-profit organization whose mission is to maximize the benefits and minimize the harm of media on children and families through research, education and advocacy. The Institute is a national resource that provides educational tools and materials to help parents, teachers, community leaders, and other caring adults understand the impact of the media, so they can make informed choices for children."
National Telemedia Council A professional, non-profit organization promoting media literacy education through partnerships with educators, informed citizens, and media producers across the country. Media Literacy is the ability to access, analyze, evaluate and create information in a variety of print and non-print media formats. Media Literacy is an expanded view of traditional literacy essential to survival in a media-filled world. It is mindful viewing and reflective judgement. NTC is the oldest professional media literacy organization in the US, having been founded in 1953. From the beginning we have taken a positive, non-judgemental attitude and embraced a philosophy that values reflective education and cooperation rather than confrontation with the media industry.
New Mexico Media Literacy Project On-line NMMLP's goal is to make New Mexico the most media literate state in the U.S. They also offer excellent trainings and conferences open to anyone, and try to regularly post news, information and free materials for teachers, students, parents and others.
Newspapers in Education "Seattle Times Newspaper in Education program benefits both the teachers and studentss by bringing the newspaper into the classroom. From sample lesson plans to teacher testimonials, this site provides comprehensive information about NIE."
Partnership for Media Education CML is pleased to be a founding member of the Partnership, a professional development collaborative that organizes and hosts the annual National Media Education Conference for teachers, administrators and community leaders. The next conference is June 23-26, 2001 in Austin, TX.
Teachworld.com Channel One network's website for teachers. The site provides daily lesson plans for breaking news stories, media literacy materials, and other free multimedia resources for teachers. Their Media Mastery Series is a a set of curriculum materials that strengthens students' critical thinking and communication skills through the teaching of news and advertising.
TV Free America TV-Free America is a national, nonprofit, nonpartisan organization that encourages Americans to reduce, voluntarily and dramatically, the amount of television they watch in order to promote richer, healthier and more connected lives, families and communities.
TV Planet TV Planet is a wonderful four-part PBS television program that demonstrates media literacy concepts for kids in upper elementary and middle school grades. Each segment spoofs various types of TV programming, using humor to teach critical thinking and viewing skills. Videocassette copies and teachers guides are available here.
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